One of the most overused and misapplied phrases in internet marketing history was stated in a 1996 speech given by Bill Gates.  That phrase?  “Content is King.”  Using content in your website makes sense.  It's been proven that the search engines love certain kinds of content creation, however, what many website owners don't realize is that the search engines will also penalize sites if they use the wrong kind of content. 

Most people know and understand traditional or outbound marketing -- after all, we're inundated with it in the form of radio and television commercials, print advertising, billboards and constant online advertising.  But how many companies really know what inbound marketing is, and have a deep understanding of how to effectively generate loyal customers and convert "lookers" into buyers? 

Traditionally, small and medium sized businesses have been placed at a marketing disadvantage. Television, radio, and even print advertising, can often be too expensive for most locally owned businesses, therefore making any kind of traditional advertising out of reach. However, with the popularity of inbound marketing teaming up with online marketing, now small and medium sized businesses have discovered that it's a game changer.

I applaud companies and inbound marketers for taking a chance and testing new technologies such as QR codes (abbreviated from Quick Response Codes). After all, an important part of inbound marketing is testing and measuring. But the excitement of new technology can sometimes cause marketers to use tactics that leave me asking the question, "I wonder what they were thinking?" 

As we all know too well, most interactions and communication is done online using a wide variety of social networks. What may not be taken into consideration is the role ethics plays with online sharing and communication, or that there needs to be a place for ethics in social media.

Part of an inbound marketing strategy is optimizing your content so that it can be found in search engines. Another major part of the strategy is link building from outside sources.  

As a consumer, have you ever used a “loyalty” or “rewards” punch card? You know the kind that offers you something free after a certain amount of purchases. Have you ever lost that card?

It’s finally here – well almost. Facebook is slowly rolling out Timeline for Business Pages. The estimated launch time is the end of the month, which is fast approaching. So what does this means for brands with pages? It means you should start prepping for the change and adjust yoru social media strategy, and here’s how.

Businesses incorporate new technology, such as the Apple iPad, to help simplify meetings, social media, and give interactive business presentations. Check out these five apps to help make and present interactive business presentations.

Pinterest is the latest hottest trending social network online, driving more traffic than some other popular social sites. If you haven’t heard of Pinterest by now, let me bring you up to date on this new hot social networking site. Pinterest takes you to a whole new world of ideas with sharing and organizing. “People use pin boards to plan their weddings, decorate their homes, and organize their favorite recipes.” (pinterest.com/about)  Check out this great article for a complete overview: Pinterest: Everything You Need To Know Is In This Massive Post